Google intends to assist publishers to grow their mobile business by the means of advertising. By adding flexibility to their tools, Google enables publishers engaged in the AdSense for Mobile Applications beta program to utilize third party intermediaries, reveals the Official Google Mobile Blog.
The Google blog reveals that the intermediaries allow app developers access a myriad of ad networks, concurrently enabling them to reach more advertisers. This would help them focus on creating their applications rather than organizing their ad inventory. In order, to use mediation their applications should fulfill certain conditions like incorporating the newest version of the AdSense for Mobile Applications SDK, complying with the terms and program policies for mobile applications by the AdSense and adhering to Google’s privacy policy.
Furthermore, it will empower AdSense for Mobile Application publishers to effortlessly customize and load up their ad supply. Google also believes that this portrays their commitment to augment the mobile advertising environment, by assuring that the most relevant ad is displayed to users. Also by making it possible for their AdSense associates to mint money, in spite of whichever network they use.
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