Nokia Care, which provides support and help for Nokia's complete product range, has opened a Twitter account @NokiaHelps. They are inviting people to send in their queries, to which, they will, if possible, provide a reply. Support by Twitter is necessarily limited by the short messages involved, but for some will be more convenient that posting to a forum or calling a support line. 
Nokia also has a US specific Nokia Care account, @NokiaCareUS, which provides support for the US market. The @NokiaHelps account provides global coverage and is run by Juha-Matti Heikkinen (@JuhisH), Social Media Editor at Nokia Care.
Nokia is far from the first mobile company to provide support via Twitter. For example, the @VodafoneUK, set up earlier in the year, has an impressive track record, which other companies would do well to examine as a case study. However it's good to see Nokia extend the channels through which its consumers can contact support.
How well support-by-Twitter scales is open to debate, but it does have the potential to put a more human face on the company too, and, if handled properly, can create a positive brand association, although the opposite is also true. That could be a welcome bonus for Nokia, given the image and perception problems that Nokia is facing amongst high-end users.
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